Terms of Use

What the service does

Book Ad Doctor is advertising-analysis software, made mainly for authors and other advertisers. You upload an advertising report; we read it, work out what it contains, and give you automated analysis and recommendations in plain English.

Recommendations are advice, not guarantees

Our recommendations — PAUSE, REDUCE BID, HOLD, POSSIBLE BID INCREASE, TWEAK, CHECK DELIVERY and INSUFFICIENT DATA — are decision support based on the report you uploaded. They are not predictions or promises about future performance.

We do not guarantee book sales, advertising profitability, ROAS, rankings, impressions, clicks, conversions, revenue, or the success of any campaign or change.

Financial figures we show are estimates. They depend on the report you upload and on values you enter, such as your royalty per order.

You remain responsible for your own advertising decisions: your bids, budgets, targeting, creative, campaign changes and the accounts you run them in.

Accounts

You need a verified account to run an analysis. You are responsible for keeping control of the sign-in you use. Tell us at Mortichi@gmail.com if you believe someone else has access to your account.

Free and paid analyses

Each verified account gets one full free analysis. That single free analysis covers the whole service, whichever platform's report you analyse first.

Additional analyses cost $9.99 USD each. Each successful payment grants exactly one analysis credit.

Credits belong to the account that bought them and cannot be transferred to another account.

A credit is reserved when a new analysis starts and is permanently used only when a valid new result has been produced. Uploading a file does not use a credit. Opening, refreshing or re-sharing a result you already have does not use a credit. If a technical problem stops us producing a valid analysis, the reserved entitlement or credit is returned to you.

Acceptable use

Please do not try to get around the entitlement or payment controls, manipulate API requests to obtain analyses you have not paid for, interfere with or overload the service, upload malware, attempt unauthorised access to the service or to other customers' data, use the service for anything unlawful, or probe our security controls in order to abuse them.

Ordinary use is fine: browsing normally, uploading and re-uploading your own reports, testing your own data, printing, sharing and exporting your own results.

Your data and our software

You keep ownership of the advertising reports and data you upload. You give us only the permission we need to store and process that material in order to provide the service to you.

We keep ownership of Book Ad Doctor: the software, the analysis and rules engines, the interface, the wording of our recommendations, the name and the other original content on this site. Please do not copy, resell or reverse engineer them.

Availability

We aim to keep the service running, but temporary outages, maintenance, software defects, provider outages and changes to the advertising platforms we read can all happen. We do not promise uninterrupted or error-free operation. If a fault stops your analysis from completing, your entitlement or credit is returned.

Limitation of liability

To the maximum extent permitted by applicable law, Book Ad Doctor is provided as is, without warranties that it will meet your particular needs or produce any particular advertising result, and we are not liable for lost sales, lost profits, lost advertising spend, lost data or other indirect or consequential losses arising from your use of the service. To the maximum extent permitted by applicable law, our total liability for any claim relating to the service is limited to the amount you paid us for the analysis the claim relates to.

Nothing in these terms takes away rights you have that cannot legally be waived.

Ending use

You can stop using the service at any time, and you can ask us to close your account by emailing Mortichi@gmail.com. We may suspend an account that is being used to attack the service or to bypass payment.

Changes to these terms

If these terms change we will update this page and the effective date above.